Salmon Tourism Initiative in Norway

Collaboration between the seafood industry and tourism could bring even more travellers to Northern Norway, Nora Regional Trends reports.

"We have a lot in common and our marketing perspectives are similar. We emphasize our geographical location, the northern lights, the midnight sun, cold and fresh climate, as well as pristine water and untouched nature," Renate Larsen from Lerøy Aurora told ilaks.no.